Affiliates

As a Canadian-focused operator, we invite publishers, streamers, and marketing partners to join our affiliate program as long-term collaborators. The programme is designed to connect trusted partners with our brand to reach Canadian audiences through compliant, measurable campaigns. Partners benefit from clear commercial frameworks, regional marketing assets, and a dedicated onboarding process that supports tracking, reporting, and responsible promotion. Our goal is to build transparent, performance-driven relationships that scale over time while respecting local rules and best practices for audience engagement in Canada.

Program Purpose

Designed to drive sustainable customer acquisition, the affiliate programme aligns partner incentives with our business objectives while prioritising compliance and quality traffic. The focus is on building mutually beneficial channels that deliver trackable results and long-term value across Canadian markets.

Partnership Benefits

Flexible Partnership Models

Multiple collaboration options are available to suit different partner types - publishers, content creators, comparison sites, and affiliate networks. Commercial arrangements are tailored to performance and can be adapted as campaigns mature to reflect changing audience behaviour.

Dedicated Support and Onboarding

Partners receive a structured onboarding experience including technical setup, creative guidance, and ongoing account management. Our team provides regional insight to help optimise campaigns for English and French-speaking audiences and supports compliance checks where required.

Commission Structure

Revenue models are performance-based and may include recurring-earnings, fixed-referral arrangements, or hybrid options, depending on partner needs. Compensation is aligned with sustained performance and transparent reporting; specific terms are agreed during onboarding and reviewed periodically to ensure fairness.

Tracking and Reporting Transparency

Real-time analytics and conversion tracking form the backbone of our partner programme. We provide dashboard access, tracking links, and server-to-server options to ensure reliable attribution. Regular statements and reconciliation processes are available so partners can validate performance with confidence.

Marketing Support and Tools

Creative assets, localized landing pages, UTM templates, and campaign playbooks are supplied to help partners launch and scale activity quickly. Technical integrations include API documentation and guidelines for secure tracking, while creative refreshes and seasonal calendars aid optimisation.

Long-term Cooperation and Partner Relationships

Performance Reviews and Growth Planning

Periodic reviews drive continuous improvement through data-driven recommendations and shared KPI targets. Co-developed growth plans can include joint campaigns, testing roadmaps, and cross-channel initiatives aimed at sustainable expansion.

Compliance and Responsible Promotion

Maintaining high standards of compliance is central to our partnerships. Partners are expected to follow responsible-promotion guidelines and local regulatory requirements, with support provided for message approval and age-verification best practices where applicable.